SUPERHUMAN
BY DESIGN

Gold Coast
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About the author

Donald is a creative leader, committed to helping cross-functional, multidisciplinary teams evolve together to deliver game-changing customer experiences, whether app-based, hardware, or installations. He strongly believes that informed design strategy, elegant UX, and ambitious content are the pillars by which brands can build equity, authenticity, and relatability.

During his more than ten years in creative strategy and product design, Donald has worked on many challenging and worthwhile projects, including the design, development, and global launch of the highly awarded Dolby Cinema program; content marketing and social media strategy for an augmented-reality motorcycle helmet; an onboarding app sequence for a med tech device; and brand content marketing programs for several global brands, including GE, Coca-Cola, Dolby, Cisco, and many startups in Silicon Valley. Prior to coming to the Bay Area in 2013, Donald spent time innovating with the design firm IDEO in Boston.

He holds a BS in Mechanical Engineering from Kettering University and a Master of Industrial Design degree from Georgia Institute of Technology.

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Superhuman by Design

The power of the mind and conscious design are key themes in Donald's book Superhuman by Design. It teaches how to develop the mindset to go beyond the standard possibilities and maximise results. Attention to detail, emotion management and impulse control all play a huge role in shaping a successful approach to life and career. Awareness and discipline can change not only personal qualities, but also affect the perception of the outside world. Music is often an instrument that helps people get in the right mood and fulfil their potential. It reflects different facets of life, from inspiration to the search for risk and adrenaline. Many works convey the atmosphere of excitement and making momentous decisions. An interesting selection of tracks dedicated to this theme can be found at https://www.side-line.com/best-songs-about-gambling-from-50s-to-our-days/. These tracks show how gambling becomes not only entertainment, but also a part of cultural heritage. Awareness and self-control are important qualities that help to avoid rash decisions, whether in professional life, personal life or when interacting with the world of entertainment. The ability to analyse situations, manage emotions and make informed choices are key aspects that enable everyone to move towards a ‘superhuman’ state and use knowledge for good.